Em 2013, a FecomercioSP produziu o livro "Brasil: rumo à modernização" que expõe os desafios para o crescimento do país e as propostas da entidade para cada um deles.
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/6c6d4884-0be0-4064-82b7-c435a757f024_rw_3840.jpg?h=409d30e943553b352081d927250e91af)
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/63615698-debb-4516-8966-7e0b8fec2441_rw_3840.jpg?h=dcb4601649c167a8a9c50473c3344d0e)
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/7b54bb9e-e9dd-4ff5-89a6-bb018609d57d_rw_3840.jpg?h=50e38e060e0baf571e7b14e3de8fddfb)
O projeto gráfico se pautou pela ideia do caminho: uma linha atravessa o livro de ponta a ponta, guiando a leitura. Equilibrados entre essa linha estão dois pontos de vista. O primeiro representa o grande, o estrutural - as fotos da capa e dos abres, em que prédios são fotografados de baixo para cima, se mostram imponentes e deixam ver o céu, o futuro. O segundo, o humano - fotos de personagens impactados pelos pontos levantados foram espalhadas pelo livro acompanhadas de aspas sobre o tema.
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/75226692-bdd8-47d9-a71d-cec1a6c87fa6_rw_3840.jpg?h=2c6798a297bfc703d4f835488981c263)
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/60cff68d-83ec-4bbd-964c-969fcc7705fe_rw_3840.jpg?h=246b62aa06a63feee046e630788607dd)
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/71f49051-0aae-44ed-a2f7-70012540deff_rw_3840.jpg?h=518a5ffcea41d4074730628ba41c624b)
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/395aee3e-f740-498a-9ed3-8faaa6efd05c_rw_3840.jpg?h=20e1d1c156e5a93a9d74ac3b256e0d6f)
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/c5f61e9d-e52f-4593-83cf-f6ba121f0228_rw_3840.jpg?h=eadf252e70d7e0a2e8ec8c1aed8982ad)
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/882c3f83-3fc3-407b-8a42-fd6c9f96d78c_rw_3840.jpg?h=07fdeb8ca94f99c4cceae3870de9cb5a)
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/382fdae4-8ff9-4f2d-a3e5-8764cbc3bfce_rw_3840.jpg?h=4b92cec413bf80411daa30aa411406e4)
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/a947c3a9-b5c2-4397-8000-68e32f734ac6_rw_3840.jpg?h=ad664cfbf7f6d7c5bdb4bd85446bda6c)
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/e3b602ef-87d5-4673-a0f6-a643df8f55b1_rw_3840.jpg?h=a5836562730f6c55268d7115062161dd)
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/892bfbe2-4bc3-40b9-bbe3-33343f1802ff_rw_3840.jpg?h=dab89727bdf0e0757d1bad9fd0690f96)
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/a93dd832-612b-4a8b-95ca-10442aa41fb4_rw_3840.jpg?h=1be32417227ef915de6bff3d64fdcede)
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/a1f4ccae-3028-4f76-83c7-8fca5f9043d8_rw_3840.jpg?h=d300fd912651d6e59ce9241940ee1b59)