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Todo ano é desenvolvido o Relatório Anual da FecomercioSP como um reflexo do ano que passou. Em 2014 o projeto gráfico partiu da proposta da entidade em ser produtora e decodificadora de análises e informações valiosas sobre o comércio brasileiro.
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/b609b4bd-a555-42e0-846d-0bba0733d172_rw_3840.jpg?h=2665ec20bd5ef56de1fe6af5dff131a2)
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Como apoio visual, transformamos frases clássicas do comércio - como "volte sempre" e "agradecemos a preferência"- em letreiros feitos a mão. Essas imagem servem como intervalo dentro conteúdo do relatório.
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/967f4ec7-3eb3-4f88-9c8d-613e2110acb8_rw_3840.jpg?h=b83417c7f93c40a45c6f9ca8a9c04148)
Os abres de seção brincam com as letras dos títulos, embaralhando-as. Ao lado, a decodificação e o conteúdo das páginas seguintes.
![](https://cdn.myportfolio.com/029aa216-d1cd-4a1a-9dac-f95fa4ed2d8d/4fdb4e1e-01db-4353-97f8-adbd642d0d2a_rw_3840.jpg?h=aa90a807194e9cba57d7afe2021c791f)
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